Luminance Skin: Scaling a DTC Skincare Brand to 8-Figures in 12 Months
Luminance Skin was struggling with rising CPA costs and a plateaued ROAS. We overhauled their entire paid social and search strategy, implementing precise audience segmentation and high-converting performance creative.
12 Months
6 Specialists
Measurable Results
+350%
ROAS Increase
45K+
New Customers
$1.1M
Monthly Revenue
How Results Unfolded
Month 1–3
CPA dropped 38%, tracking fixed
Month 4–6
Scaled to $400K/mo revenue
Month 7–10
ROAS hit 4.2x consistently
Month 11–12
$1.1M monthly revenue achieved
Identifying the Gap
Luminance Skin faced intense competition in the DTC skincare space. Their customer acquisition costs (CPA) were climbing monthly, rapidly eating into profit margins. They were over-reliant on a single broad audience and lacked a creative testing framework to identify high-performing assets. Furthermore, their tracking setup was plagued with misattribution issues post-iOS 14, making data-driven decisions impossible.
Our Tactical Approach
We implemented a full-funnel PPC overhaul. First, we migrated their tracking to a server-side CAPI setup for better data accuracy and signal quality. Then, we launched a multifaceted Meta and Google Ads strategy involving: 1) Granular interest and lookalike segmentation with 12 distinct audience cohorts. 2) A rigorous 'Creative Sandbox' for modular ad testing — isolating hooks, body copy, and CTAs independently. 3) Dynamic retargeting tailored to specific product categories viewed and cart abandonment signals.
The Execution Playbook
Tracking & Attribution Overhaul
Migrated to server-side CAPI, improving signal quality by 60% and resolving iOS 14 tracking loss.
Audience Architecture
Built 12 segmented audience cohorts combining interest stacks, lookalikes, and first-party customer lists.
Creative Sandbox Launch
Implemented modular creative testing isolating hooks, body copy, and CTAs across 40+ ad variations.
Full-Funnel Campaign Build
Structured campaigns across awareness, consideration, and conversion stages with dynamic retargeting.
Scale & Optimise
Systematically identified and scaled winning creatives while cutting underperformers, achieving 4.2x ROAS.
Transformational Impact
Achieved a consistent 4.2x ROAS across all paid channels.
Reduced overall CPA by 38% within the first 90 days.
Scaled monthly revenue from $120K to over $1.1M.
Successfully launched 4 new SKU categories with 100% sell-through.
Built a retargeting pool of 280K+ warm prospects for ongoing re-engagement.
“The strategic depth and technical precision Brandspreeo brought to our accounts was night and day compared to our previous agencies. They didn't just spend our budget; they engineered our growth.”
Marcus Chen
Founder, Luminance Skin
Key Learnings
Modular creative testing reduced wasted spend on full-ad iterations by 45%.
CAPI integration was the single highest-ROI technical implementation.
Audience segmentation at SKU-category level unlocked 2.1x higher CTR vs. broad targeting.
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