FitTech Pro: Maximizing Ad Spend during Q4 Black Friday Peak
To capitalize on peak season, we engineered an aggressive multi-channel paid strategy capturing immense demand while maintaining profitability against heavily capitalized competitors.
5 Months (Q3–Q4)
7 Specialists
Measurable Results
$4.5M
Q4 Revenue
6.8x
BF/CM ROAS
-18%
CAC Reduction
How Results Unfolded
September
Anticipation funnel launched, 280K audiences built
October
35 creative assets produced and validated
BF/CM Week
$50K/day spend, 6.8x ROAS achieved
Q4 Total
$4.5M revenue, 3.2x YoY growth
Identifying the Gap
FitTech Pro had historically under-performed during Q4, leaving significant revenue on the table as CPMs spiked and competitors flooded the ad auction. Their previous approach was simply increasing budgets with no structural campaign changes, resulting in a CAC that ballooned by 40%+ every November while competitors with smarter structures outbid them for the most valuable inventory. They needed a surgical, pre-planned strategy — not just more spend.
Our Tactical Approach
Starting in September, we built an 'Anticipation Funnel' — warming 280,000 custom audiences with educational and inspirational video content at zero conversion intent, building high-quality engaged prospect pools before prices spiked. By early November, we had intent-primed audiences ready to convert. During peak week we deployed a multi-channel architecture: Advantage+ Shopping Campaigns scaled to $50K/day, dynamic product ads for retargeting, Google Performance Max with custom asset groups per product line, and a synchronized Klaviyo email sequence — all connected to server-side CAPI tracking.
The Execution Playbook
Audience Pre-Warming (Sep)
Launched top-funnel video campaigns to build 280K engaged prospect pools before Q4 CPM inflation.
Creative Production (Oct)
Produced 35+ performance creative assets: UGC-style videos, urgency graphics, and dynamic product overlays.
Campaign Architecture Build
Structured Advantage+ Shopping, DPA retargeting, and Google PMax with SKU-level asset groups.
Peak Week Execution (BF/CM)
Deployed $50K/day budget with real-time bid adjustments and hourly performance monitoring.
Post-Peak Retargeting (Dec)
Activated warm audiences from BF/CM for December gifting season, maintaining profitability into Q1.
Transformational Impact
Generated $4.5M in Q4 revenue, a 3.2x increase over the previous year.
Maintained an 18% lower CAC during peak season vs. industry average increase of 35%.
Achieved a 6.8x ROAS on Black Friday/Cyber Monday combined.
Sold out of 3 of their top 5 SKUs within 48 hours of the launch.
Built a retargeting pool of 280,000 warm prospects for Q1 activation.
“Every other year, Q4 felt like a gamble. This year, with Brandspreeo's planning, it felt like a guaranteed outcome. The results spoke for themselves.”
James Okafor
CEO, FitTech Pro
Key Learnings
Pre-warming audiences 8 weeks before peak cut Black Friday CPMs by 22% compared to cold targeting.
Advantage+ Shopping Campaigns outperformed manual shopping by 31% in ROAS during peak.
Synchronized email + paid media campaigns produced a 1.4x revenue multiplier on peak days.
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